Sony’s rebooted Spider-Man (this time fully in the fold of the Marvel Cinematic Universe) has pulled in big numbers for its opening weekend. Sony smashed all expectations with a domestic tally of $117MM and a total haul of $257MM worldwide.
Sony’s marketing chief, Josh Greenstein, had this to say: “Everyone at Sony and Marvel are thrilled, It’s safe to say it’s a triumphant return for Spider-Man.” Triumphant indeed, as this is Sony’s second-best opening weekend ever for the venerable superhero.
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Congratulations to Sony and Marvel on the stellar opening weekend! TRANSIT was honored to be a part of this campaign.
To check out our work on Spider-Man: Homecoming along with other spots created for this campaign, click here.