20th Century Fox’s continued foray into R-Rated superhero fare has paid off big with a gigantic $88MM debut weekend. With many critics calling this among the best entries in Fox’s X-men franchise, Logan could be shaping up to be one of the biggest weekends of the year. 

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Fans are turning out in big numbers to see the grittier, bloodier and final chapter of the Wolverine saga. With the runaway success of Deadpool, Fox’s first R-rated superhero film, Logan has shown that the gambit can pay off. This early March weekend is setting the stage early (and setting the bar high) for a big blockbuster season to come. 

Congratulations to 20th Century Fox on the grand slam weekend! TRANSIT had a blast working on this campaign. 

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