WIRED Magazine breaks down The Wolverine advertising campaign, and mentions that TRANSIT “answered with the best ad yet”!
"A third company, Transit, beat out Skip Film and Wild Card for Wolverine ’s first official trailer. Tony Sella, chief creative officer at Fox, had just two requirements: Fill out Wolverine’s emotional backstory and tease the main villain. Transit answered with the best ad yet, complete with our first good look at Wolverine’s nemesis, the Silver Samurai. Although the opening nightmare sequence seems to suggest there’s no life after death for Jean Grey, Fox won’t confirm." [WIRED]
Watch the trailer here - The Wolverine Trailer